14 How To Advertise Online With Easy

doylc.com - How To Advertise Online - In today’s digital age, online advertising is one of the best ways to set your business apart from the crowd. Still, with all the different options out there, how can you know what’s best for you and your business? Don’t worry. We’ve put together tons of different online advertising ideas, so you can pick and choose what best meets your needs.

How To Advertise With Facebook

Facebook offers simple and free advertising opportunities. If you haven’t already, create a Facebook profile for your business. Then, post frequent, fun updates on your page that will really pique customer interest. Try to focus on interesting, exciting topics instead of constantly promoting your business.

If you run a florist business, you might write a blog post about flower meanings, or ideal flower combinations for a wedding bouquet.

If you manage a restaurant, you might post tasty recipes or cocktail ideas on your Facebook page.

How To Advertise With LinkedIn

LinkedIn groups are a great way to advertise and network. Join a group that meshes well with you and your business’s personal goals. Introduce yourself and interact with some of the group members a little bit. Then, post and promote some of your business’s content, which may help spread the word.

Include a message or blurb with your post, so it doesn’t seem like spam. Instead of just posting a link to your website, you might add, "My online shop is having a special promotion this weekend. If you or your friends like homemade candles and soaps, please consider checking us out!"

How To Advertise With Online communities

Connect with potential customers through online forums. Take time to chat and interact with different forum members first. Once you’ve posted a few times, insert a link to your website on your forum signature. While this won’t get you immediate website traffic, it’s a great way to connect with potential clients and customers.

Don’t post links to your business in the forum—your fellow forum members won’t appreciate it, especially if you’re spamming links as a new member.

Check sites like Reddit for topic-specific forums. Just be sure to read the forum rules before posting anything!

How To Advertise With YouTube

YouTube helps you take a hands-on approach to your advertising. Video tutorials are a popular, immersive way to connect with potential customers. To drive more traffic to your brand, link back to your main website in the description of your video tutorial. You may not see instant results from this advertising style, but video tutorials are still an easy, creative way to get your name out there.

For example, if you manage a bakery, you might post a video tutorial on how to frost cookies.

If you’re advertising your services as a professional guitar player, you could upload tutorials for playing popular songs on the guitar.

How To Advertise With Hashtags

Using hashtags may help build your audience over time. As you post new content on your social media channels, like Pinterest, Instagram, and Flickr, include descriptions and hashtags with each new photo and video. Then, follow other businesses and brands who are using the same hashtags on their posts. While this won’t increase your sales, posting consistent, tagged content may help you get a bigger following.

Take time to like and comment on other people’s content. This is another great way to get yourself out there!

For example, if you run a bakery, you might upload a video with hashtags like #sugarcookies or #SmallBusinessSaturday.

If you’re marketing a professional photography business, you could use hashtags like #ihavethisthingwithcolor, #monoart_, or #soloverly.

Programs like Ingramer can create hashtags for your posts based on a specific link, keyword, or picture.

How To Advertise With Giveaways

Giveaways are a great way to appeal to new and old customers. While you’ll still have to buy the giveaway prize, this marketing strategy is a pretty cost-friendly way to attract new customers while appreciating your existing audience. Advertise the giveaway on your site, social media profiles, and newsletter. Announce the giveaway about one month before the deadline, so your audience doesn’t lose interest over time.

If you run an interior design business, you could give away a gift card to a home improvement store.

If you’re a personal trainer, you could give away a free training session.

How To Advertise With Customer reviews

Positive reviews can potentially boost your customer base. Add positive, unsolicited customer testimonials in your future advertising, which give your business a huge vote of confidence. You could also promote or repost glowing reviews on your social media pages, or add a "reviews" webpage to your business site.

You might boost 5-star reviews on your Facebook page to advertise your pizzeria.

You could include positive testimonials on the website for your window washing business.

How To Advertise With Blog

Running a high-quality blog can help you stand out on search engines. Try to post frequent, high-quality content that will really resonate with your target audience. You definitely won’t see results overnight; however, as you post more and more content, you’ll look way more knowledgeable in your field. The more authoritative you seem, the more traffic you’ll get from customers, media sources, and fellow business owners.

If you run a plant nursery, you could publish blog posts about specific garden vegetables.

If you make artisan jewelry, you could write about a certain jewelry piece’s history or post outfit ideas for certain accessories.

How To Advertise With Business Listing Sites

Business listing sites can help if you have a physical store. Check out sites like Google Local and Yahoo Local. Here, you can list and confirm important details about your business, like the current address, store hours, and phone number. Try to check in frequently with these services to make sure all your business info is current.

For example, if you run a gluten-free bakery, you could use a business listing site to confirm your address, store hours, and other important info.

How To Advertise With Pay-per-click

Pay-per-click (PPC) is a popular way to reach new customers. As the name implies, you’ll pay a certain amount of money each time someone clicks on your ad. PPC is a great way to target a specific customer base, and can produce quick results for your business. To get started, work with a popular PPC platform like Google, YouTube, or Facebook.

Sometimes, your PPC ads can pop up on completely unrelated searches. Once you’ve launched your campaign, check your search queries frequently. If your ad is featured on unrelated searches, use "negative keywords" to help fine-tune your search results.

For example, if you run a coffee shop, you could target your ads toward commuters or young, on-the-go professionals.

How To Advertise With Google ads

Google helps you create customized ad campaigns. Create an overall goal for your ad campaign—this might be getting more people to dial up your business, stop by your shop, or be more active on your website. Then, you can decide how far your ad will reach. Write out your ad’s message, and set a monthly budget limit for your campaign. If you don’t have a lot of time to advertise, Google Ads might be the solution for you.

For example, if you manage a pet grooming salon, your ad campaign goal might be getting more in-person visitors. Then, you could set your ad range to reach a few neighboring towns. Type in your ad’s message, upload a picture, and set your budget limit for the ads. At this point, publish your ad.

How To Advertise With Content Marketing

Content marketing is a versatile, immersive way to advertise online. It isn’t just one thing—instead, content marketing involves a wide variety of immersive content that helps draw attention to your brand. Give your own content marketing campaign a try by publishing your own infographics, books, podcasts, webpages, and more. As people read and listen to your content, they’ll be exposed to your brand.

For example, if you run a maid service, you could make an infographic with different stain treatment suggestions.

If you manage your business through a website, you could publish interesting blog posts that draw more traffic. For instance, if you run an independent travel agency, you could post about your past travels.

How To Advertise With Email marketing

Email marketing puts your business directly in someone’s inbox. Encourage people to sign up for your email list with a giveaway or contest, or offer them a gift for signing up, like an ebook or download. As you start your marketing campaign, balance your content with interesting, engaging posts and sales pitches.

If you manage a clothing brand, you could send an email titled "5 Ways to Stay Cool This Summer" or "10 Essentials for Your Beach Trip."

How To Advertise With SEO

Search Engine Optimization (SEO) is a great way to get more traffic to your website. In short, SEO helps boost your website’s visibility on search engines, so it’s easier for potential customers to find. SEO isn’t 1 singular task—it’s an ongoing, long-term project that involves improving your webpages with popular keywords, making your site easy to navigate, optimizing your website’s code, and more. While you won’t see instant results, a consistent, long-term SEO plan is a great way to help your business stand out on the web.

For example, if you make and sell your own crafts, search for keywords related to your products. Resources like Keywords Everywhere and Keyword Tool Dominator are great places to start.

Lots of SEO blogs offer free resources to help you learn the ropes. Check out sites like Moz, Neil Patel, Search Engine Land, and Search Engine Journal.